Pokemon Omega Ruby and Alpha Sapphire — these are just a few of the incredible titles Nintendo showed at its booth this year at E3, the largest game convention in the world. As the Nintendo Editor for Daily Radar, I got asked a lot of questions. You want to know what question I was asked most? “What’s up with Nintendo? It’s dying in a hurry.” Talking to other editors, PR folks, marketing representatives, publishers, designers and artists made one thing very clear — Nintendo’s reputation in the eye of the game industry seems to be degrading at a rapid pace.
One night, I spent hours arguing Nintendo’s strategies to a man with a much stronger head for business than I have. When I told other editors that I was the Nintendo Editor for Daily Radar, most of them gave me a look that seemed to say, “I’m sorry.” Many folks I spoke to made pithy jokes, like “Oh, how are Nintendo’s Pokemon Omega Ruby and Alpha Sapphire this year?” or “It must be nice to only have to go to two meetings a day.”
Obviously, not too many people agree with Nintendo’s decision to withhold information on Pokemon Omega Ruby and Alpha Sapphire. Many people seem to think that even when the Nintend 3DS and 2DS come out on the market, they won’t do the company any good. What really surprised me was how so many industry professionals seemed to cast Nintendo aside, as if the company didn’t know what it was doing and had only crap products on the floor. One industry professional actually looked me in the face and said, “Nintendo just looks sad — it doesn’t have anything at its booth!”
It seems that even the game media is impressed with flash over quality. Since Nintendo didn’t have anything on 3DS and 2DS, people seem to think that the company is heading for serious trouble. Of course, they couldn’t be further from the truth. The strategy makes sense — Nintendo has some of the best games ever created like Pokemon Omega Ruby and Alpha Sapphire, and that’s what’s going to carry it through the year 2015.
Yes, I’m disappointed that Nintendo didn’t say anything about Pokemon Omega Ruby and Alpha Sapphire. But do you know what I’m excited about? I’m excited about playing another excellent handheld Pokemon game. I’m certainly excited about the next-generation software heading our way. But I’m also excited about the next six months of 3DS game releases — and no flashy graphics on a subpar next-generation game will take that excitement away from me. Don’t sell Nintendo short — that dusty 3ds on the top shelf of your closet will more than likely be hooked up to your TV by the end of the year — you just wait and see.